The invention of lying

It was 3:10 pm, as usual I was runing late to class... the movie our teacher was playing seemed like it started 10 mins ago. as I came in the classroom the title of the movie came on and it was called

"The Invention Of Lying"


So basicly this movie is about a world where people aren't able to lie. there was alot of product placements in the movie, for example starbucks, a lot of people had starbucks cups or mugs. Then coke came in to the picture, in a form of comercial. but this comercial was different because they told the truth about their product and it wasnt very pleasing to hear (haha). the one I found really funny was the Pepsi ad, it says "pepsi, when they have no coke" or something like that, but the point is that the ad was kind of true , well in real life that's what happens people ask for a coke but since there is no coke they get pepsi as a "replacement coke".... well there were other brands such as budwiser, but not much was mentioned about them... wait a minute.. pizza Hut was in a form of tablets and I guess Pizza Hut payed alot to get
that role in the movie...

Branding would be very boring if people couldn't lie, for example... Coke commercials wouldn't be as fun as they are if they weren't able to lie and people wouldn't consume their product as much... actually not a lot of people would consume fast food, if those business had to tell the truth, since fast food is filled with a lot of shit that shouldn't be eaten by human beings(but we still eat it). A lot of business would be affected specially the fast food business (like I mentioned earlier) and the weight loss ones as well.

Some forms of communication would be totally affected if they couldn't lie, like tv, radio , banners and among others... T.V would be very boring if people couldn't lie and informercials wouldn't exist , because infomercials are full of lies (like those weight losing, beauty, sex and food products). Movies wouldn't be very fun if people weren't able to lie, because movies are all filled with lies and really great expectations about life (because we all know life isn't like they show it in the movies).

Brands like McDonald's and other fast food brands would be very affected by this because their food is full chemicals that cause alot of shit to the body and makes people fat at a very alarming rate, I think their slogan would be like;

McDonalds

"killing you,with one hamburger at a time"
or

"I'm loving the cholesterol"
or

"Making the world a fatter place"

well anyways... two people that I thought as brands would be

Frank Fawcett (the fat guy who wanted to kill himself but couldn't)
his brand promise would be... "when you choose frank you will try to do your best even if you fail"
his brand essence ... won't give up till I succeed.
his brand personality... persistant, honest, friendly
his slogan will be "the importance of trying"


Brad Kessler (the arrogant guy that thinks he is better than everyone)
his brand promise... "with Brad you will only have the best service there is"
his brand essence will be... nobody is better than me
his brand personality would be... arrogant, snobish, successful and intelligent
his slogan ... "absolute perfection"




In conclusion this movie was pretty cool, it was fun to watch at class and really useful because we talked about the brands and some of mention things that other didn't see. I would totally recommend this movie to a friend... also this movie has a difference perspective about brands and it shows that brands wouldn't be as powerful if the world couldn't lie. But I think it would be great to live in a world where people couldn't tell a single lie, the government would be much better and other things would be completely different...