The Magic of a slogan

When we think of the Word slogan the first thing that comes to our mind, that silly commercial that is trying to advertise you or your kids a product and if it looks good you’ll end up buying it. Well that’s the magic of a slogan… A slogan is a memorable motto or phrase used in a commercial as a repetitive expression of an idea or purpose. Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.




But the product or company shouldn’t just rely on their slogans to do all the work,
“Don’t just talk about it, be about it”
You first have to think about what do you want people to think of you, what are your main goals, what does your company or product focuses on the most. You also got to make people feel good, make them feel like they are part of something, for example apple, one of their slogans was “think different” and when people went in to the store and bought a computer they actually thought they were being and thinking different, because they bought a computer that is “different” than the rest.





For a slogan to work the people that might be possible consumers need to understand it, they need to know what is your point and what’s behind this. Because if people don’t get it they will end up ignoring your product, your slogan also has to have a memorable phrase that will stay with people for years to come. For example the “shamwow” their slogan is “you’ll be saying wow every time” people thought it was funny and as years passed the slogan still remained alive, people didn’t bought the product because “it worked” they bought it because the slogan of the product and the person doing the ad was something memorable to them.




Ma. Genoveva Martinez 20707
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Paco Melo
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