user-centered design or UCD is a design philosophy and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. this term focuses on the user's needs and wants and it thinks of a product or service that will benefit the user in one way or another.
User-centered design can be characterized as a multi-stage problem solving process that not only requires designers to analyze and foresee how users are likely to use a product, but also to test the validity of their assumptions with regards to user behavior in real world tests with actual users.
sometimes we the designers need to do a series of tests and samples because it is often very difficult for the designers of a product to understand intuitively what a first-time user of their design experiences, and what the user is really looking for in a product.
I happened to stumble upon this video that gives a very good analogy of the meaning of UCD, it explains briefly the important points of it.
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